Press Releases: Free Advertising

A well-written press release can bring your business a level of media exposure that you can’t get with traditional advertising. Press releases can be used to announce new products or services, company expansion or other business news.

There are two types of press releases that can be used to attract media attention: online and print. A professionally trained journalist can compose a newsworthy press release regardless of the medium.

What qualifies a document as a press release?

In order for editors to accept a press release, it must:

• have a newsworthy subject
• adhere to journalistic standards
• follow standard press release formatting
• portray news in an unbiased manner

Online and Printed Press Releases

Online press releases often include links to your website, helping you gain precious PageRank and extending your reach across the Internet. Online press releases are search engine optimized and designed to increase brand recognition and inform readers.

It’s often more difficult to get a press release published in your local paper than it is online; that’s because they need to be read by editors and are competing for limited space. Printed press releases do not need to be search engine optimized, but still serve to increase brand recognition and inform readers.

Why Hire a Press Release Writer?

• An experienced press release writer knows how to work with editors.
• A skilled press release writer knows where to submit your press release online for maximum results.
• A professional press release writer is well-versed in formatting and style techniques that get your press release noticed.
• Hiring a press release writer equates to making a one-time advertising investment that pays for itself many times over.

Press release writer Angie Papple Johnston has what it takes to get you in the news.

As a former combat journalist for the U.S. Army, I have extensive experience in writing newsworthy press releases that run through the media circuits. My press releases have been published by the U.S. Department of Defense, the U.S. Army, USA Today, News Blaze, Black Anthem and several other publications, including the Honolulu Advertiser and the Hawaii Army Weekly.

I know what editors want to read, and I know what makes news – so if you need an experienced press release writer who gets results, you’re in the right place. In addition to an outstanding, newsworthy press release, submission to one local paper and two online media outlets is included in my base press release fee.

Call (808)542-5975 or fill out the contact form below to find out how I can write press releases that will get your business on the media’s radar.